Meet the Founder
Hey there, I’m Erin — the founder of The Erin Lane Edit.
I’ve always been drawn to capturing beautiful moments and turning ideas into something tangible. What started as managing social media accounts for friends quickly grew into a passion for not only creating content, but also helping brands dream bigger.
Whether it’s brainstorming a campaign activation, mapping out a new business idea, or consulting on an event concept, I love being the sounding board that helps bring visions to life.
At the heart of it all, The Erin Lane Edit is about elevating brands, telling stories with intention, and creating work that feels both timeless and inspiring.
The Story Behind the Name
Fun fact: Lane isn’t my middle name. The Erin Lane Edit actually comes from a street in my hometown of Austin.
One day, while driving around with my mom (our favorite hobby is looking at houses), we passed a little street called Erin Ln. This was before I even started my business, but the name stuck with me. Later, when it came time to build my brand, I knew no better name could fit. “Edit” comes from the comments I’d hear from people recognizing my touch on content — the polish, the storytelling, the details that made it unmistakably mine.
And that’s how The Erin Lane Edit was born: a name rooted in place, but carried forward through vision. (Actual footage of the name discovery below)